Falken Tyres becomes new sponsor of the Southwest’s only dedicated venue for petrolheads

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Falken Tyre and Re:Fuel partnership

Falken Tyres, the leading tyre brand distributed exclusively by Micheldever Tyre Services – the UK’s second largest tyre wholesaler and retailer – has entered into a partnership with Devon based Re:Fuel who host hundreds of car enthusiasts each weekend in their vintage, classic, retro, sports and supercars.

As part of the sponsorship arrangement, Falken will become the headline sponsor of the Apex Race Centre – the only motorsport racing simulator centre of its kind in Devon and the Southwest.

Micheldever Tyre Services Wholesale Director Graham Mitchell said the sponsorship opportunity was an “exciting development” for Falken and Re:Fuel.

“The Apex Race Centre uses the same equipment a professional race driver will use to hone their skills. It has thousands of car and track combinations, including the Porsche 911 RSR on the Nürburgring – a perfect partner for Falken Tyres. It’s a brilliant venue, and a great place to take the family! As such the link with a performance tyre like Falken is perfect.”

“Those with an interest in motoring will know how successful a similar venue called Caffeine and Machine is, and with our partnership with Re:Fuel we believe that this brilliant venue can be just as iconic within the petrolhead community.”

Re:Fuel Director & Founder Dan Regan said the new partnership with such an “established and quality” brand as Falken was a “great milestone” for his business. “As the hub in the Southwest for automotive enthusiasts and clubs, we’ll be proudly flying the Falken flag. It’s been great to see the co-branding of our on-site Apex Race Centre come together in recent weeks, and we’re very much looking forward to working with Falken to continue the growth of Re:Fuel as the only dedicated Cars, Bikes & Coffee venue in the region.”